View Notice

Do you wish to record an interest in this notice?
Do you require any additional documents?

Notice Details

Title: DIGITAL MEDIA DEVELOPMENT AND ADVERTISING SERVICES TO SUPPORT STUDENT RECRUITMENT
Reference No: JUN245962
OCID: ocds-r6ebe6-0000447416
Published by: Abertay University
Publication Date: 01/06/2016
Deadline Date: 01/07/2016
Deadline Time: 12:00
Notice Type: 02 Contract Notice
Has Documents: Yes
Has ESPD: No
Abstract: Abertay University is looking for an innovative, progressive and agile creative agency to lead our creative content production and online marketing messaging and advertising for the purposes of encouraging applications from potential students. Following a review of previous marketing activity, we have taken a decision to plan our student recruitment marketing campaigns around a digital-first strategy. Our web site is hosted and managed in-house and this does not form part of the contract. It is expected that messaging will be consistent across platforms and we are seeking an agency to work with us across the following:
Lot 1. Creative digital content development and production
Lot 2. Digital media advertising and tracking for effectiveness
CPV: 79340000, 79340000, 79341400, 79340000, 79341400.

Contract notice

Directive 2014/24/EU - Public Sector Directive

Section I: Contracting Change authority

I.1) Name and addresses

University of Abertay

Bell Street

Dundee

DD1 1HG

UK

Contact person: Carol Johnston

Telephone: +44 1382308995

E-mail: procurement@abertay.ac.uk

NUTS: UKM21

Internet address(es)

Main address: http://www.abertay.ac.uk

Address of the buyer profile: http://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00103

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

www.publiccontractsscotland.gov.uk


Additional information can be obtained from the abovementioned address


Tenders or requests to participate must be sent electronically to:

www.publiccontractsscotland.gov.uk


Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at:

www.publiccontractsscotland.gov.uk


I.4) Type of the contracting authority

Other: Higher Education Institution

I.5) Main activity

Education

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

DIGITAL MEDIA DEVELOPMENT AND ADVERTISING SERVICES TO SUPPORT STUDENT RECRUITMENT

Reference number: PROC/COMM/2016/3/STUDRECRUIT

II.1.2) Main CPV code

79340000

 

II.1.3) Type of contract

Services

II.1.4) Short description

Abertay University is looking for an innovative, progressive and agile creative agency to lead our creative content production and online marketing messaging and advertising for the purposes of encouraging applications from potential students. Following a review of previous marketing activity, we have taken a decision to plan our student recruitment marketing campaigns around a digital-first strategy. Our web site is hosted and managed in-house and this does not form part of the contract. It is expected that messaging will be consistent across platforms and we are seeking an agency to work with us across the following:

Lot 1. Creative digital content development and production

Lot 2. Digital media advertising and tracking for effectiveness

II.1.5) Estimated total value

Value excluding VAT: 100 000.00 GBP

II.1.6) Information about lots

This contract is divided into lots: Yes

Tenders may be submitted for all lots

The contracting authority reserves the right to award contracts combining the following lots or groups of lots:

Lots 1 and 2

II.2) Description

Lot No: 1

II.2.1) Title

Creative digital content development and production

II.2.2) Additional CPV code(s)

79340000

79341400

II.2.3) Place of performance

NUTS code:

UKM21


Main site or place of performance:

Dundee, Scotland

II.2.4) Description of the procurement

Lot 1. Content Creation

The successful agency will be responsible for creating distinctive and creative content that reinforces and defines the image of Abertay University and clearly conveys our brand values.

Creative content will be inspiring, raise and reinforce Abertay’s profile in key markets, and be highly appealing to the target audience.

Functions expected of contractor:

- Creative work – Development of creatives, messaging, art direction and copywriting

- Production – to required technical specifications, and quality standards to web and digital media standard

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 25 000.00 GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start: 15/08/2016

End: 31/05/2018

This contract is subject to renewal: Yes

Description of renewals:

One 12 month optional extension

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: Yes

II.2.11) Information about options

Options: Yes

Description of options:

Should additional services to enhance the current specification of requirements be offered which does not materially alter the contract, but is deemed to offer value to the required service, the Purchaser shall consider this.

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.14) Additional information

The European Single Procurement Document (ESPD) must be completed

Part II- For company information only, however the Purchaser may choose not to select bidders not providing basic company information.

Part III-Economic Operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland) Regulations 2015.

Lot No: 2

II.2.1) Title

Digital Media Advertising

II.2.2) Additional CPV code(s)

79340000

79341400

II.2.3) Place of performance

NUTS code:

UKM21


Main site or place of performance:

Dundee, Scotland

II.2.4) Description of the procurement

The successful agency will deliver Abertay’s paid search, display, social media, remarketing and key portal advertising and the review of analytics produced with the objective of growing our online voice to assist in meeting student recruitment targets.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 75 000.00 GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start: 15/08/2016

End: 31/05/2018

This contract is subject to renewal: Yes

Description of renewals:

One 12 month optional extension.

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: Yes

II.2.11) Information about options

Options: Yes

Description of options:

Should a bidder offer additional services to enhance the requirement stated in the specification of requirements which does not materially alter the contract, the Purchaser may consider this.

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.14) Additional information

The European Single Procurement Document (ESPD) must be completed

Part II- For company information only, however the Purchaser may choose not to select bidders not providing basic company information.

Part III-Economic Operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland) Regulations 2015.

Section III: Legal, economic, financial and technical information

III.1) Conditions for participation

III.1.2) Economic and financial standing

List and brief description of selection criteria:

Bidders must provide a copy of their company's last 2 years audited accounts.


Minimum level(s) of standards required:

Bidders must demonstrate that they have sufficient financial resources to deliver the service required for the full contract period.

III.1.3) Technical and professional ability

List and brief description of selection criteria:

Bidders will be required to hold, or can commit to obtain prior to the commencement of any subsequently awarded contract, the types and levels of insurance indicated below:


Minimum level(s) of standards required:

Employers Liability GBP5m

Public Liability GBP5m

Professional Indemnity GBP2m

III.2) Conditions related to the contract

III.2.3) Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 01/07/2016

Local time: 12:00

IV.2.4) Languages in which tenders or requests to participate may be submitted

EN

IV.2.7) Conditions for opening of tenders

Date: 01/07/2016

Local time: 12:00

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: No

VI.2) Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

VI.3) Additional information

ESPD

Section 4D as referred to in the procurement documents Section 1 4.4.

Quality Management Procedures: Bidders must have documented arrangements for ensuring that the bidders apply quality management measures that are appropriate to the work for which they are being engaged. This must include business continuity procedures.

Health & Safety Procedures:Bidders must have a documented process demonstrating the bidder’s arrangements for ensuring that H&S measures are effective in reducing/preventing incidents, occupational ill-health and accidents. This must provide details of the arrangements for H&S management that are relevant to the nature and scales of the requirement.

NOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at http://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=447416.

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at http://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx.

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

(SC Ref:447416)

VI.4) Procedures for review

VI.4.1) Review body

University of Abertay

Bell Street

Dundee

DD1 1HG

UK

Telephone: +44 1382308995

Internet address(es)

URL: http://www.abertay.ac.uk

VI.5) Date of dispatch of this notice

30/05/2016


Information added to the notice since publication.

Additional information added to the notice since it's publication.
DateDetails
16/06/2016 13:52ADDED FILE: Example 1

Example of creative
16/06/2016 13:52ADDED FILE: Example 2

Example of creative
16/06/2016 13:54ADDED FILE: Example 3

Example of creative
Main Contact: procurement@abertay.ac.uk
Admin Contact: N/a
Technical Contact: N/a
Other Contact: N/a

Commodity Categories

Commodity Categories
IDTitleParent Category
191000AdvertisingFacilities and Management Services
191010Advertising - Promotional and RecruitmentFacilities and Management Services
191100Design and PhotographyFacilities and Management Services
159999other ConsultancyConsultancy
191800Public Relations and ImageFacilities and Management Services

Delivery Locations

Delivery Locations
IDDescription
140Tayside, Central & Fife

Document Family

Hide related notices
JUN245962: DIGITAL MEDIA DEVELOPMENT AND ADVERTISING SERVICES TO SUPPORT STUDENT RECRUITMENT
Publication Date: 01/06/2016
Deadline: 01/07/2016
Notice Type: 02 Contract Notice
Authority name: Abertay University
AUG255234: DIGITAL MEDIA DEVELOPMENT AND ADVERTISING SERVICES TO SUPPORT STUDENT RECRUITMENT
Publication Date: 29/08/2016
Notice Type: 03 Contract Award Notice - Successful Supplier(s)
Authority name: Abertay University

Further Instructions

The Buyer has attached further instructions with this notice. Please read these carefully and take the necessary action(s).

Record your interest in this notice and you will be automatically sent clarifications and deadline date changes etc. Please note that recording your interest does not automatically enter you into the tender process for this notice, you still have to submit your response by the deadline stated. To record an interest in this notice and add it to your interests list please click the Record your interest now button at the top of the page.

The awarding buyer has indicated that it will accept electronic responses to this notice via the Tender Submission Postbox facility.

Submit your tender response electronically in a secure environment.

To create an electronic response please click the Record your interest now button at the top of the page.

For more information on the Postbox Facility please refer to the user guide:

Ask the buyer any questions you may have relating to this notice. To ask the buyer a question or questions please click the Record your interest now button at the top of the page.

The following additional documents have been attached to this notice. To obtain these documents please select the individual file names below.

Alternatively, you can download all current documents (Zip File)

Current Documents

CreatedNameDescriptionSizeDownloads
01/06/2016 Student Recruitment Invitation to Tender 2016 Final Invitation to Tender101.01 KB0
01/06/2016 UAD Terms Conditions Terms And Conditions56.14 KB0
01/06/2016 ESPD (Scotland) v1.4 (2) European Single Procurement Document140.83 KB0
16/06/2016 science_infographic - final version Example of creative641.70 KB0
16/06/2016 Screenshots Example of creative1.63 MB0
16/06/2016 ComputerGamesBannerA3 Example of creative489.34 KB0

Replaced Documents

There are no previous versions of these documents

Copyright © Public Contracts Scotland