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Notice Details

Title: International Marketing (online and offline), Public Relations and Public Affairs services
Reference No: AUG122187
OCID: ocds-r6ebe6-0000236528
Published by: Edinburgh Napier University
Publication Date: 15/08/2012
Deadline Date: 14/09/2012
Deadline Time: 15:00
Notice Type: Contract Notice
Has Documents: Yes
Has ESPD: No
Abstract: We are looking to raise our profile in key countries to aid student recruitment.
Edinburgh Napier University is seeking external consultants or agencies that can provide the following services in Hong Kong (lots 1 & 2), India (lot 3), Singapore (lot 4) and North America (lot 5)
Media relations
Public Affairs/Government Relations
Digital marketing (note that search engine marketing is out with the scope of this contract as this is currently being delivered separately)
Offline marketing
The services are broken down into lots and companies may bid for multiple lots. The expectation is that there will be only one supplier for each lot.
CPV: 79416000.

CONTRACT NOTICE – OFFICIAL JOURNAL

Section I: Contracting Authority

I.1)

Name, Address and Contact Point(s)


Edinburgh Napier University

Sighthill Campus, Sighthill Court

EDINBURGH

EH11 4BN

UK

Procurement

David Campbell

+44 1314556420

d.campbell@napier.ac.uk

+44 1314556441

www.napier.ac.uk

http://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00340
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I.2)

Type of contracting Authority and Main Activity or Activities

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No

Section II: Object of the Contract

II.1)

Description

II.1.1)

Title attributed to the contract by the contracting authority

International Marketing (online and offline), Public Relations and Public Affairs services

II.1.2(a))

Type of works contract

II.1.2(b))

Type of supplies contract

II.1.2(c))

Type of service contract

27

II.1.2)

Main site or location of works, place of delivery or performance

EDINBURGH



UKM25

II.1.3)

This notice involves

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II.1.4)

Information on framework agreement (if applicable)

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Number of participants to the framework agreement envisaged

Duration of the framework agreement

Justification for a framework agreement the duration of which exceeds four years

Estimated total value of purchases for the entire duration of the framework agreement

Frequency and value of the contracts to be awarded

II.1.5)

Short description of the contract or purchase(s)

We are looking to raise our profile in key countries to aid student recruitment.

Edinburgh Napier University is seeking external consultants or agencies that can provide the following services in Hong Kong (lots 1 & 2), India (lot 3), Singapore (lot 4) and North America (lot 5)

Media relations

Public Affairs/Government Relations

Digital marketing (note that search engine marketing is out with the scope of this contract as this is currently being delivered separately)

Offline marketing

The services are broken down into lots and companies may bid for multiple lots. The expectation is that there will be only one supplier for each lot.

NOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at http://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=236528.

II.1.6)

Common Procurement Vocabulary (CPV)

79416000

II.1.7)

Contract covered by the Government Procurement Agreement (GPA)

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II.1.8)

Division into lots

Yes

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II.1.9)

Will variants be accepted

No

II.2)

Quantity or Scope of the Contract

II.2.1)

Total quantity or scope

See PQQ

II.2.2)

Options

Provisional timetable for recourse to these options

Number of possible renewals

In the case of renewable supplies or service contracts, estimated time frame for subsequent contracts

II.3)

Duration of the contract or limit for completion

36

Section III: Legal, Economic, Financial and Technical Information

III.1)

Conditions Relating to the Contract

III.1.1)

Deposits and guarantees required

III.1.2)

Main Terms of financing and payment and/or reference to the relevant provisions

III.1.3)

Legal form to be taken by the grouping of suppliers, contractors or service providers to whom the contract is to be awarded

III.1.4)

Other particular conditions to which the performance of the contract is subject

III.2)

Conditions for Participation

III.2.1)

Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers


III.2.2)

Economic and financial capacity





III.2.3)

Technical capacity





III.2.4)

Reserved contracts

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Section IV: Procedure

IV.1)

Type of Procedure


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Justification for the choice of accelerated procedure

IV.1.1)

Have candidates already been selected?

No

IV.1.2)

Limitations on the number of operators who will be invited to tender or to participate

510

Objective criteria for choosing the limited number of candidates

Relevant experience of company 40 marks

Expeience of delievery team 60 marks

IV.1.3)

Reduction of the number of operators during the negotiation or dialogue

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IV.2)

Award Criteria

No


Yes

No

IV.2.2)

An electronic auction will be used

No

IV.3 Administrative Information

IV.3.1)

Reference number attributed to the notice by the contracting authority

NU1213-1308(B)

IV.3.2)

Previous publication(s) concerning the same contract

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Other previous publications

IV.3.3)

Conditions for obtaining specifications and additional documents



 


IV.3.4)

Time-limit for receipt of tenders or requests to participate

 14-09-2012  12:00

IV.3.5)

Date of dispatch of invitations to tender or to participate to selected candidates

 03-10-2012

IV.3.6)

Language or languages in which tenders or requests to participate can be drawn up

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IV.3.7)

Minimum time frame during which the tenderer must maintain the tender 

IV.3.8)

Conditions for opening tenders





Section VI: Other Information

VI.1)

Indicate whether this procurement is a recurrent one and the Estimated timing for further notices to be published


VI.2)

Does the contract relate to a Project/Programme financed by Community Funds?

No



VI.3)

Additional Information

(SC Ref:236528)

VI.4)

Procedures for appeal

VI.4.1)

Body responsible for appeal procedures










Body responsible for mediation procedures










VI.4.2)

Lodging of appeals

VI.4.3)

Service from which information about the lodging of appeals may be obtained










VI.5)

Dispatch date of this Notice

 15-08-2012

ANNEX A

Additional Addresses and Contact Points

II)

Address and contact points from which specifications and additional documentation may be obtained



Edinburgh Napier University

Sighthill Campus, Sighthill Court

EDINBURGH

EH11 4BN

UK

See Public Contracts Scotland notice

+44 1314556420


+44 1314556441
www.napier.ac.uk

III)

Address and contact points to which Tenders/Requests to Participate must be sent



Edinburgh Napier University

Sighthill Campus, Sighthill Court

EDINBURGH

EH11 4BN

UK

Procurement

David Campbell

+44 1314556420


+44 1314556441
www.napier.ac.uk

ANNEX B

Information About Lots

1     Hong Kong -Public Relations and Public Affairs services

1)

Short Description

Public Affairs/Government Relations

2)

Common Procurement Vocabulary (CPV)

79416000

3)

Quantity or scope

See PQQ


4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

2     Hong Kong - Media Relations and Marketing

1)

Short Description

Media relations, which should include pro-active media relations, pitches, interviews and media analysis.

Digital marketing, which should consider the use of social media, advertising and other promotional activity.

Offline marketing, which should consider the use of advertising, printed collateral, events and other promotional activity.

2)

Common Procurement Vocabulary (CPV)

79416000

3)

Quantity or scope

See PQQ


4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

3     India - Digital and Offline marketing

1)

Short Description

Digital marketing, which should consider the use of social media, advertising and other promotional activity.

Note that search engine marketing is subject to a separate tender and should not be considered here.

Offline marketing, which should consider the use of advertising, printed collateral and other promotional activity.

2)

Common Procurement Vocabulary (CPV)

79342000

3)

Quantity or scope

See PQQ


4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

4     Singapore - Media Relations and Online and Offline Marketing

1)

Short Description

Media relations to raise the profile of Edinburgh Napier University and our suite of courses in Hong Kong. This should include proactive media relations, pitches, interviews and media analysis.

Online and offline marketing to raise the profile of Edinburgh Napier University which should consider the use of social media, events, advertising, printed collateral and other promotional activity.

2)

Common Procurement Vocabulary (CPV)

79416000

3)

Quantity or scope

See PQQ


4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

5     North America (New York) - Media Relations for an Event

1)

Short Description

We are looking to hold a photography exhibition in New York of a high profile and very successful Edinburgh Napier University photography graduate we require

Pro-active media relations to generate publicity both before and during the exhibition in media in New York, surrounding areas and trade media (online and offline).

We would anticipate that this will include a media launch event.

Re-active media relations service in the lead-up to and during the exhibition to manage enquiries from American media (online, broadcast and print) about the exhibition, photographer and Edinburgh Napier University.

Sponsorship support, including helping to source an American media partner

Support for the launch event including compilation of VIP guest list and media relations

2)

Common Procurement Vocabulary (CPV)

79416000

3)

Quantity or scope

See PQQ


4)

Indication about different contract dates

5)

Additional Information about lots



Information added to the notice since publication.

Additional information added to the notice since it's publication.
DateDetails
22/08/2012 15:52ADDED FILE: PQQ-NU1213-1308(B) (correction to 6.1)

NU1213-1308(B) (correction to 6.1)
12/09/2012 11:20Submission Deadline/Application Deadline Date(s) Changed

The Deadline date was changed from 14/09/2012 12:00 to 14/09/2012 15:00.

The PQQ front page indicated 15:00
Main Contact: d.campbell@napier.ac.uk
Admin Contact: N/a
Technical Contact: N/a
Other Contact: N/a

Commodity Categories

Commodity Categories
IDTitleParent Category
191800Public Relations and ImageFacilities and Management Services

Delivery Locations

Delivery Locations
IDDescription
160Edinburgh & Lothians
180Outside Scotland

Further Instructions

The Buyer has attached further instructions with this notice. Please read these carefully and take the necessary action(s).

Record your interest in this notice and you will be automatically sent clarifications and deadline date changes etc. Please note that recording your interest does not automatically enter you into the tender process for this notice, you still have to submit your response by the deadline stated. To record an interest in this notice and add it to your interests list please click the Record your interest now button at the top of the page.

Ask the buyer any questions you may have relating to this notice. To ask the buyer a question or questions please click the Record your interest now button at the top of the page.

The following additional documents have been attached to this notice. To obtain these documents please select the individual file names below.

Alternatively, you can download all current documents (Zip File)

Current Documents

CreatedNameDescriptionSizeDownloads
15/08/2012 PQQ-NU1213-1308(B) PQQ NU1213-1308(B)205.50 KB0
22/08/2012 PQQ-NU1213-1308(B) (correction to 6.1) NU1213-1308(B) (correction to 6.1)23.50 KB0

Replaced Documents

There are no previous versions of these documents

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